Categorie: English
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Performance Awareness and Optimization
In the fast-paced world of software development, it’s easy to get caught up in cutting-edge features, captivating user experiences and sleek designs. But we must not overlook another critical aspect: performance. This talk will challenge you to adopt a performance-oriented mindset, and consider the impact of performance from the initial stages of your projects. Together,…
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Bytes and Minds: Navigating Mental Health in the Tech World
“Bytes and Minds: Navigating Mental Health in the Tech World” takes you through my personal voyage in the tech industry, revealing how it both aggravated and eased my mental health struggles. I’ll share my path to recovery, shedding light on the often unseen mental health issues within our field. Together, we’ll explore strategies that worked…
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Cross culture: taking your shop abroad
In my talk, you will learn how to tackle the new challenges you face in international sales, such as cultural nuances, managing international shipping and returns, adjusting payment methods and currencies, managing inventory, using local marketing channels, complying with local laws, and developing competitive strategies
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Scale and the Art of Building Products
In the book Zen and the Art of Motorcycle Maintenance, the main character sees people struggling with the balance between being uncomfortable with technology while at the same time being dependent on it. This dissonance still exists, especially in web technology. A thriving business needs a proper website, but does it have the required expertise…
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Stop measuring the wrong marketing outcomes
We want to measure everything. We would like to be able to put all of our marketing efforts in measurable KPI’s. And, evaluate our numbers. However, a lot of our marketing and branding efforts are impossible to measure. It is a mistake to assume that the things we can’t measure are unimportant or non-existent. Unfortunately,…
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Your Code Can Be Poetry Too
Ever heard of the WordPress Coding standards ? Ever wondered why you – and your development team – should use them ? In contrast to most coding standards, using the WordPress Coding Standards is about so much more than just code style. It is about best practices, modern code, preventing conflicts with other themes and…
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WooCommerce performance (how to make it sing and also how to measure if the hosting is up for it)
To give a clear overview of how to configure and use Woo Commerce as a webshop owner. This talk is all about performance, so it will cover things like using taxonomies and not meta_data; choosing plugins that do not slow the site down, or that load a new cookie on every page; How to cache…
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Start using conversion optimization
When you’re using an e-commerce platform like WooCommerce or Shopify, your design may be custom (unless you’re using an off-the-shelf theme) but most of the UX is outsourced and done by people you have never met, never will meet, who was tasked with doing it in a way that will “mostly work for most people”.…
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Number’s Don’t Lie: Using Analytics to Improve your Checkout Process
If you’re in ecommerce, then you know that data is king. But in today’s data-greedy environment there’s often far too much data to sort through, and little help on what to do with it. Increasing conversion rates is a game of micro-improvements, data monitoring, experimenting, and more micro-improvements. Matt has been working with WordPress products…