Branding is often associated with high-price consultants, reduced to logos and color schemes, or considered a gimmick. But if you’re a freelance professional, a business owner, or you’re working in a small team, you have to work on your personal brand. Where to start? This presentation will be a better place than most.
Over the span of 30 minutes, I will give you an actionable blueprint for your branding strategy. The basis here won’t be The Big Marketing Bucks (TM), but authenticity and professionalism. You will walk away ready to:
– define your strengths,
– find the channels that suit you,
– build your value proposition by balancing the personal and the professional.