Volgen: Track 1

  • The Bug in Your Conversations: Why Website Projects Fail, and How to Prevent It

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    by

    empawebbynicole

    Most website projects don’t fail because of bad code. They fail because of a handful of moments where priorities stay unspoken, feedback gets lost in translation, and nobody says “no” when they should have. I’ll draw on examples from my projects, by breaking down the three conversations that quietly decide whether a project succeeds: the…

  • Ranked or Cited? Staying visible in the age of AI search

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    by

    Marieke van de Rakt

    Search is not dying. But the rules have changed fundamentally. AI Overviews, ChatGPT Search and Perplexity don’t rank pages, they cite them. That’s a different game, and most websites are not playing it yet. In this talk, I break down what that shift actually means for anyone who builds or manages websites, and what you…

  • Multisite for Enterprise – From Concept to Global WordPress Infrastructure

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    by

    Robert Windisch

    WordPress Multisite is often dismissed as a niche solution, but it powers the infrastructure of global enterprise deployments. This talk shows how Multisite scales for organizations running hundreds of sites worldwide: which architectural decisions make the difference, which pitfalls only surface at real scale, and which tools have proven their worth in production. Less theory,…

  • Ik maak websites voor mensen

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    by

    Niels de Blaauw

    Weet je nog toen alles een Single Page Application (SPA) móést worden? Of toen headless de beloofde verlossing was voor elk contentprobleem? We herontdekken keer op keer het wiel, terwijl we één ding vergeten: de browser en je eindgebruiker veranderen helemaal niet zo snel. De waarde die ontstaat wanneer we iets maken dat de behoefte…

  • Human first: Content in the age of AI

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    by

    Ivana Cirkovic

    How to stay intentionally human and meaningful with your online presence in the world of AI hype? In her talk, Ivana will discuss about all the ways we use AI – wrong, and what needs to be done differently and will share her own framework that helps her and her clients use AI and get…

  • GEO: word gevonden en genoemd door ChatGPT

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    by

    Jan-Willem

    Zoeken op internet verandert razendsnel. Waar je eerst wilde dat je hoog scoorde in Google, wil je nu vooral ook aanbevolen worden door ChatGPT, Claude en Gemini. De oplossing ligt in je content: superscherp positioneren, klantvragen beantwoorden en een duidelijke structuur in je teksten en website. Ik vertel je hoe dat in elkaar zit en…

  • Who are you without your tech stack? Human skills AI can’t automate

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    by

    Wendie Huis in ’t Veld

    Picture two extreme futures: A total grid collapse with no internet or power, or a world where AI has automated you out of a job. In both scenarios, your tech stack, your certifications, and your prompt-engineering skills are completely useless. So, who are you without them? Strip away everything a machine can do faster and…

  • Design at the Crossroads: WordPress, AI, and A Demanding Client

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    by

    Joe A. Simpson, Jr.

    Projects rarely begin with a blank canvas. They come with established brands, multiple stakeholders, ambitious deadlines, accessibility requirements, and plenty of opinions. In this behind-the-scenes case study, we’ll explore the creation of a WordPress website supporting businesses affected by the construction of a new rail line. With just 17 days from kickoff to launch, every…