Volgen: Track 1 – Woosa
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Toegankelijke en inclusieve content
Onze manier van digitaal communiceren stamt nog uit 1970. Folders worden als webteksten geplaatst, het is vooral informatie zenden en vooral allemaal gericht op de norm van werkend Nederland. Met dat laatste sluit je zeker 13 miljoen Nederlanders buiten. Dat moet anders vind ik en daarover spreek ik met veel passie en plezier.
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The New Reality of WordPress Support
AI is increasingly handling the routine WordPress support questions. What remains are the complex, ambiguous issues that resist automation and don’t have an obvious answer. This talk explores what happens when AI, documentation, and even experienced developers reach their limits, and the unresolved problem lands on a support engineer’s desk. Through real-world examples, we’ll look…
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The Great Website Cull: Why 70% of WordPress Sites Could Vanish Tomorrow (and AI Just Raised the Stakes)
Most websites have no goal — if 70% of them disappeared tomorrow, nobody would notice, and that was true before AI even entered the picture. Now AI site builders make it trivial to spin up a WordPress site with even less intention, at a scale we’ve never seen. Drawing on lessons from running WordPress hosting…
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The Bug in Your Conversations: Why Website Projects Fail, and How to Prevent It
Most website projects don’t fail because of bad code. They fail because of a handful of moments where priorities stay unspoken, feedback gets lost in translation, and nobody says “no” when they should have. I’ll draw on examples from my projects, by breaking down the three conversations that quietly decide whether a project succeeds: the…
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Ranked or Cited? Staying visible in the age of AI search
Search is not dying. But the rules have changed fundamentally. AI Overviews, ChatGPT Search and Perplexity don’t rank pages, they cite them. That’s a different game, and most websites are not playing it yet. In this talk, I break down what that shift actually means for anyone who builds or manages websites, and what you…
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Multisite for Enterprise – From Concept to Global WordPress Infrastructure
WordPress Multisite is often dismissed as a niche solution, but it powers the infrastructure of global enterprise deployments. This talk shows how Multisite scales for organizations running hundreds of sites worldwide: which architectural decisions make the difference, which pitfalls only surface at real scale, and which tools have proven their worth in production. Less theory,…
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Ik maak websites voor mensen
Weet je nog toen alles een Single Page Application (SPA) móést worden? Of toen headless de beloofde verlossing was voor elk contentprobleem? We herontdekken keer op keer het wiel, terwijl we één ding vergeten: de browser en je eindgebruiker veranderen helemaal niet zo snel. De waarde die ontstaat wanneer we iets maken dat de behoefte…
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Human first: Content in the age of AI
How to stay intentionally human and meaningful with your online presence in the world of AI hype? In her talk, Ivana will discuss about all the ways we use AI – wrong, and what needs to be done differently and will share her own framework that helps her and her clients use AI and get…
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Who are you without your tech stack? Human skills AI can’t automate
Picture two extreme futures: A total grid collapse with no internet or power, or a world where AI has automated you out of a job. In both scenarios, your tech stack, your certifications, and your prompt-engineering skills are completely useless. So, who are you without them? Strip away everything a machine can do faster and…
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Design at the Crossroads: WordPress, AI, and A Demanding Client
Projects rarely begin with a blank canvas. They come with established brands, multiple stakeholders, ambitious deadlines, accessibility requirements, and plenty of opinions. In this behind-the-scenes case study, we’ll explore the creation of a WordPress website supporting businesses affected by the construction of a new rail line. With just 17 days from kickoff to launch, every…