Search is not dying. But the rules have changed fundamentally. AI Overviews, ChatGPT Search and Perplexity don’t rank pages, they cite them. That’s a different game, and most websites are not playing it yet.

In this talk, I break down what that shift actually means for anyone who builds or manages websites, and what you can do about it. Expect the big picture, the underlying mechanics, and concrete steps you can take to stay visible (organically) in a world where the first result is increasingly an AI-generated answer.