Marieke van de Rakt is a partner at Emilia Capital and co-founder of Yoast, the most widely used SEO plugin in the world. She grew Yoast Academy to more than 350,000 students and led the company through its acquisition by Newfold Digital in 2021. She recently sold Progress Planner to Your.Online, where she is now Group Head of Branding & Community. Alongside this, she invests in digital companies through Emilia Capital, teaches online marketing at Fontys University of Applied Sciences, and serves as a municipal councillor (gemeenteraadslid) for PRO in Wijchen.

Marieke has long and extensive experience with SEO, and she is very good at explaining what changes when the search engine stops ranking and starts answering.