Hieke van Hoogdalem is a self-taught woman concernig WordPress and almost everything that comes with it. She builds websites and is copywriter for solo serviceproviders (like herself). She never starts with a site or with texts; there’s always some business coaching needed before. Together with her clients she determines very precisely what his or her fanclub is and what services and giveaway those fans need. Only then it makes sense to build the website or write the salespages.
She never just does what a client asks, she always gives (unsollicited) advice. She asks probing questions, using her experience as a journalist. She asks questions until everything is as concrete as possible. Only the best result is good enough, and sometimes that makes it necessary to turn clients plans/ideas/mindsets upside down. Afterwards, those clients are always happy to have learned much more than predicted.
Hieke van Hoogdalem studied to become a music teacher and musicologist, worked as a chief editor of a local newspaper and then became editor for several magazines and content manager for organizations like the Dutch Heart Foundation and VvAA. There she learned a lot about writing for the internet, CMS and so on. She worked in several lines of business, both for profit and non-profit organizations. Her experience, skills and network are huge, but more important: she knows a lot about very different professions, organizations and so on. Hence she’s able to sympathise very quickly with people in different situations and professions and to see what they really need in their online marketing or in their business in general. And to think of examples that fit their situation in a split second.
She blogs about everything that has to do with websites, the internet and marketing (in Dutch).
Hieke followed courses with business coaches and now has a successful company.
