In September 2013 I launched a blog for Italian creative female entrepreneurs: I was chatting almost daily with a bunch of other freelancers and we thought it would have been cool to have a place to hangout online and tell our stories.
Three years later, C+B (Casa+Bottega) is a very popular niche blog in Italy, entirely made of volunteers, with more than 10 regular authors and 50 guest-posters.
In these 3 years we tried many different approaches to organize our team and our editorial calendar: in this talk I will take you behind the scenes of our blog and show you what we do to coordinate our efforts and keep our sanity!
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Francesca Marano
Francesca is the Director of Engineering at XWP.
She co-led the release of WordPress.org 5.3, 5.4, and 6.2. She served as the Core Team global representative and previously as the Community Team rep.
One of the things she is most proud of is the blog she founded in 2013, C+B. With an editorial staff of more than eighty authors, C+B has helped thousands of Italian creative female entrepreneurs find their path throughout the years.
Francesca is a passionate speaker, and you can find her around the world talking about WordPress, community, open-source, women in tech, and small businesses. You can check some of her talks on WordPress.tv.
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