Projects rarely begin with a blank canvas. They come with established brands, multiple stakeholders, ambitious deadlines, accessibility requirements, and plenty of opinions.
In this behind-the-scenes case study, we’ll explore the creation of a WordPress website supporting businesses affected by the construction of a new rail line. With just 17 days from kickoff to launch, every design and technical decision mattered.
Together, we’ll examine questions:
* Should you choose Full Site Editing or a Page Builder?
* How do you adapt a inherited brand created primarily for print to the web?
* When should accessibility influence design decisions?
* How do you balance stakeholder requests without compromising usability or maintainability?
* And what happens when the marketing team wants to “freshen things up” after launch?
In this interactive session, we’ll share the successes, compromises, and lessons learned from a project we’ve all experienced. You’ll leave with practical ideas for making better decisions when design, technology, accessibility, deadlines, and client expectations all meet.
