{"id":7017,"date":"2025-08-08T15:22:10","date_gmt":"2025-08-08T13:22:10","guid":{"rendered":"https:\/\/netherlands.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=7017"},"modified":"2025-12-15T11:24:02","modified_gmt":"2025-12-15T10:24:02","slug":"lessons-from-10-years-in-wordpress-plugin-design-serving-100k-businesses-with-tutorlms-and-5million-users-with-divi","status":"publish","type":"wcb_session","link":"https:\/\/netherlands.wordcamp.org\/2025\/session\/lessons-from-10-years-in-wordpress-plugin-design-serving-100k-businesses-with-tutorlms-and-5million-users-with-divi\/","title":{"rendered":"I Spent a Decade Designing WordPress Tools\u2014Here\u2019s What Everyone Gets Wrong"},"content":{"rendered":"\n<p><strong>In this talk, I\u2019ll share key design lessons from over a decade of working in the WordPress ecosystem, including hands-on experience with TutorLMS, Divi layout packs, and builder interface improvements.<\/strong><\/p>\n\n\n\n<p>Rather than just focusing on visuals, I\u2019ll dive into how thoughtful design planning\u2014deciding what to build, how to scale it, and how to empower users to solve their own problems\u2014can turn a product from functional to truly empowering.<\/p>\n\n\n\n<p>It\u2019s about how we, as designers, can think not only about the tools we create but about how those tools help others think, act, and succeed. From intuitive learning platforms to drag-and-drop builders, this session is for anyone who designs with purpose: to make things usable, scalable, and genuinely helpful.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this talk, I\u2019ll share key design lessons from over a decade of working in the WordPress ecosystem, including hands-on experience with TutorLMS, Divi layout packs, and builder interface improvements. Rather than just focusing on visuals, I\u2019ll dive into how thoughtful design planning\u2014deciding what to build, how to scale it, and how to empower users [&hellip;]<\/p>\n","protected":false},"author":16620491,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1764333900,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/netherlands.wordcamp.org\/2025\/files\/2025\/12\/Designing-for-WordPress.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[6909],"footnotes":""},"session_track":[84],"session_category":[86,26,28,31],"class_list":["post-7017","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1-hostnet","wcb_session_category-deep-dive","wcb_session_category-design","wcb_session_category-development","wcb_session_category-english"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"28 november 2025","time":"13:45"},"session_speakers":[{"id":"6909","slug":"ali-sayed","name":"Ali Sayed","link":"https:\/\/netherlands.wordcamp.org\/2025\/speaker\/ali-sayed\/"}],"session_cats_rendered":"Deep Dive, Design, Development, English","_links":{"self":[{"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/7017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/16620491"}],"version-history":[{"count":2,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/7017\/revisions"}],"predecessor-version":[{"id":7187,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/7017\/revisions\/7187"}],"speakers":[{"embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/6909"}],"wp:attachment":[{"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=7017"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=7017"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=7017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}