{"id":7003,"date":"2025-08-08T15:15:24","date_gmt":"2025-08-08T13:15:24","guid":{"rendered":"https:\/\/netherlands.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=7003"},"modified":"2025-09-12T11:28:47","modified_gmt":"2025-09-12T09:28:47","slug":"betrouwbare-marketing-data-de-sleutel-tot-succes-in-een-wereld-van-ai-en-privacy","status":"publish","type":"wcb_session","link":"https:\/\/netherlands.wordcamp.org\/2025\/session\/betrouwbare-marketing-data-de-sleutel-tot-succes-in-een-wereld-van-ai-en-privacy\/","title":{"rendered":"Betrouwbare marketing data: de sleutel tot succes in een wereld van AI en privacy"},"content":{"rendered":"\n<p><strong>In deze talk leer je wat je als marketeer of agency kunt doen om tracking toekomstbestendig te maken in een tijd van AI, strengere privacyregels en technologische veranderingen.<\/strong><\/p>\n\n\n\n<p>We gaan in op de rol van Server Side Tracking, het benutten van first-party data en hoe je ondanks beperkte datatoegang toch maximaal resultaat uit je campagnes haalt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In deze talk leer je wat je als marketeer of agency kunt doen om tracking toekomstbestendig te maken in een tijd van AI, strengere privacyregels en technologische veranderingen. We gaan in op de rol van Server Side Tracking, het benutten van first-party data en hoe je ondanks beperkte datatoegang toch maximaal resultaat uit je campagnes [&hellip;]<\/p>\n","protected":false},"author":16620491,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1764323100,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[6919],"footnotes":""},"session_track":[83],"session_category":[20,22,28,40],"class_list":["post-7003","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2-1815","wcb_session_category-ai","wcb_session_category-business","wcb_session_category-development","wcb_session_category-nederlands"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"28 november 2025","time":"10:45"},"session_speakers":[{"id":"6919","slug":"niels-olivier","name":"Niels Olivier","link":"https:\/\/netherlands.wordcamp.org\/2025\/speaker\/niels-olivier\/"}],"session_cats_rendered":"AI, Business, Development, Nederlands","_links":{"self":[{"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/7003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/users\/16620491"}],"version-history":[{"count":3,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/7003\/revisions"}],"predecessor-version":[{"id":7881,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/7003\/revisions\/7881"}],"speakers":[{"embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/6919"}],"wp:attachment":[{"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=7003"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=7003"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=7003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}