Volgen: Track 2 – 1815
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Betrouwbare marketing data: de sleutel tot succes in een wereld van AI en privacy
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In deze talk leer je wat je als marketeer of agency kunt doen om tracking toekomstbestendig te maken in een tijd van AI, strengere privacyregels en technologische veranderingen. We gaan in op de rol van Server Side Tracking, het benutten van first-party data en hoe je ondanks beperkte datatoegang toch maximaal resultaat uit je campagnes…
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WordPress development in the era of AI – How to Stay ahead in the Game
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AI is reshaping industries and the way traditional development is done. According to recent news, more than 30% of the new code written for Google and Microsoft is AI-generated. AI-driven code editors like Cursor claim that you can now write code by just using prompts in natural language (vibe coding). At the same time, businesses…
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Revenue through performance: a case study
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This talk will be in Dutch. / Deze talk wordt in het Nederlands gegeven. We made 12% growth in revenue for one of our customers within 30 days, by only focusing on the performance of the WooCommerce webshop. How? Besides, we have cases where WooCommerce shops run well with up to 50K products and 15K…