Usually, less is more, but sometimes, more is less! With AI-generated content flooding the search engines, it’s more important (and easier!) than ever to create great content for your growing site that attracts real customers.

So how do you make sure that you’re the one standing out? How can you leverage AI prompts to create good product descriptions that match the customers’ needs, especially when you’re adding 50 products a day? And how can you ensure that every blog post that you write is a valuable contribution to your brand, day in day out?

In this workshop, we will discuss the basics of SEO, the principles of copywriting and the importance of great content for a site of any size. The focus will be on SEO copywriting and what steps you need to take to write effective and engaging content. We’ll also discuss the role of generative AI in SEO copywriting and how you can use it to elevate your writing. During this workshop, you’ll get practical tips and start writing your SEO-optimized text right away.


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