In this talk, I’ll share key design lessons from over a decade of working in the WordPress ecosystem, including hands-on experience with TutorLMS, Divi layout packs, and builder interface improvements.
Rather than just focusing on visuals, I’ll dive into how thoughtful design planning—deciding what to build, how to scale it, and how to empower users to solve their own problems—can turn a product from functional to truly empowering.
It’s about how we, as designers, can think not only about the tools we create but about how those tools help others think, act, and succeed. From intuitive learning platforms to drag-and-drop builders, this session is for anyone who designs with purpose: to make things usable, scalable, and genuinely helpful.