{"id":2376,"date":"2024-08-29T21:16:48","date_gmt":"2024-08-29T19:16:48","guid":{"rendered":"https:\/\/netherlands.wordcamp.org\/2024\/?post_type=wcb_session&#038;p=2376"},"modified":"2024-11-19T13:24:05","modified_gmt":"2024-11-19T12:24:05","slug":"5-mistakes-to-avoid-while-scaling-your-wordpress-business","status":"publish","type":"wcb_session","link":"https:\/\/netherlands.wordcamp.org\/2024\/session\/5-mistakes-to-avoid-while-scaling-your-wordpress-business\/","title":{"rendered":"5 mistakes to avoid while scaling your WordPress business"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light\" style=\"padding-top:0;padding-bottom:var(--wp--preset--spacing--40)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#e0e7f0\"><\/span><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" class=\"wp-block-cover__image-background wp-image-3606 size-large\" alt=\"\" src=\"https:\/\/i0.wp.com\/netherlands.wordcamp.org\/2024\/files\/2024\/11\/wcnl2024-Hero-Cover-Speakers.jpg?resize=1024%2C512&#038;ssl=1\" data-object-fit=\"cover\" srcset=\"https:\/\/i0.wp.com\/netherlands.wordcamp.org\/2024\/files\/2024\/11\/wcnl2024-Hero-Cover-Speakers-scaled.jpg?resize=1024%2C512&amp;ssl=1 1024w, https:\/\/i0.wp.com\/netherlands.wordcamp.org\/2024\/files\/2024\/11\/wcnl2024-Hero-Cover-Speakers-scaled.jpg?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/netherlands.wordcamp.org\/2024\/files\/2024\/11\/wcnl2024-Hero-Cover-Speakers-scaled.jpg?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/netherlands.wordcamp.org\/2024\/files\/2024\/11\/wcnl2024-Hero-Cover-Speakers-scaled.jpg?resize=500%2C250&amp;ssl=1 500w, https:\/\/i0.wp.com\/netherlands.wordcamp.org\/2024\/files\/2024\/11\/wcnl2024-Hero-Cover-Speakers-scaled.jpg?resize=1536%2C768&amp;ssl=1 1536w, https:\/\/i0.wp.com\/netherlands.wordcamp.org\/2024\/files\/2024\/11\/wcnl2024-Hero-Cover-Speakers-scaled.jpg?resize=2048%2C1024&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><header class=\"wp-block-template-part\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-23b1a4dc wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignwide is-content-justification-space-between is-layout-flex wp-container-core-group-is-layout-b585a4aa wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-7a92790e wp-block-group-is-layout-flex\"><div class=\"is-default-size wp-block-site-logo\"><a href=\"https:\/\/netherlands.wordcamp.org\/2024\/\" class=\"custom-logo-link\" rel=\"home\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"404\" src=\"https:\/\/i0.wp.com\/netherlands.wordcamp.org\/2024\/files\/2024\/05\/WCNL24-Logo-01-Full.png?fit=494%2C404&amp;ssl=1\" class=\"custom-logo\" alt=\"WordCamp Nederland 2024\" srcset=\"https:\/\/i0.wp.com\/netherlands.wordcamp.org\/2024\/files\/2024\/05\/WCNL24-Logo-01-Full.png?w=494&amp;ssl=1 494w, https:\/\/i0.wp.com\/netherlands.wordcamp.org\/2024\/files\/2024\/05\/WCNL24-Logo-01-Full.png?resize=300%2C245&amp;ssl=1 300w, https:\/\/i0.wp.com\/netherlands.wordcamp.org\/2024\/files\/2024\/05\/WCNL24-Logo-01-Full.png?resize=367%2C300&amp;ssl=1 367w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\"><nav class=\"is-responsive items-justified-left wp-block-navigation is-horizontal is-content-justification-left is-layout-flex wp-container-core-navigation-is-layout-4a0c8c40 wp-block-navigation-is-layout-flex\" aria-label=\"Navigation\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\"  class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t>Menu<\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container  has-text-color has-base-color has-background has-contrast-2-background-color\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button  class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t>Sluiten<\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive items-justified-left wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/programma\/\"><span class=\"wp-block-navigation-item__label\">Programma<\/span><\/a><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/netherlands.wordcamp.org\/2024\/calls\/oproep-voor-sponsors\/\"><span class=\"wp-block-navigation-item__label\">Community<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Community submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-base-color has-background has-contrast-2-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item is-style-arrow-link wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/sponsors\/\"><span class=\"wp-block-navigation-item__label\">Sponsors<\/span><\/a><\/li><li class=\" wp-block-navigation-item is-style-arrow-link wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/sprekers\/\"><span class=\"wp-block-navigation-item__label\">Sprekers<\/span><\/a><\/li><li class=\" wp-block-navigation-item is-style-arrow-link wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/organizers\/\"><span class=\"wp-block-navigation-item__label\">Organizers<\/span><\/a><\/li><li class=\" wp-block-navigation-item is-style-arrow-link wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/attendees\/\"><span class=\"wp-block-navigation-item__label\">Deelnemers<\/span><\/a><\/li><\/ul><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/netherlands.wordcamp.org\/2024\/over-wordcamp-nederland\/\"><span class=\"wp-block-navigation-item__label\">Over WCNL<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Over WCNL submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-base-color has-background has-contrast-2-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item is-style-arrow-link wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/veelgestelde-vragen\/\"><span class=\"wp-block-navigation-item__label\">Veelgestelde vragen<\/span><\/a><\/li><li class=\" wp-block-navigation-item is-style-arrow-link wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/plattegrond\/\"><span class=\"wp-block-navigation-item__label\">Plattegrond<\/span><\/a><\/li><li class=\" wp-block-navigation-item is-style-arrow-link wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/locatie\/\"><span class=\"wp-block-navigation-item__label\">Locatie<\/span><\/a><\/li><li class=\" wp-block-navigation-item is-style-arrow-link wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/nieuws\/\"><span class=\"wp-block-navigation-item__label\">Updates<\/span><\/a><\/li><li class=\" wp-block-navigation-item is-style-arrow-link wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/contact\/\"><span class=\"wp-block-navigation-item__label\">Contact<\/span><\/a><\/li><\/ul><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.openMenuOnHover\" data-wp-on--mouseleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/netherlands.wordcamp.org\/2024\/english-information\/\"><span class=\"wp-block-navigation-item__label\">English Info<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"English Info submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container has-text-color has-base-color has-background has-contrast-2-background-color wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item is-style-arrow-link wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/schedule\/\"><span class=\"wp-block-navigation-item__label\">Schedule<\/span><\/a><\/li><li class=\" wp-block-navigation-item is-style-arrow-link wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/english-information\/code-of-conduct\/\"><span class=\"wp-block-navigation-item__label\">Code of conduct<\/span><\/a><\/li><\/ul><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/netherlands.wordcamp.org\/2024\/foto\/\"><span class=\"wp-block-navigation-item__label\">Foto&#8217;s<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n<\/div>\n<\/div>\n<\/header>\n\n\n<div class=\"wp-block-group alignfull is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-background-color has-text-color\">5 mistakes to avoid while scaling your WordPress business<\/h1>\n\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2024-11-29T13:45:00+01:00\">29 november 2024 13:45 CET<\/time><\/div>\n\n<div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/netherlands.wordcamp.org\/2024\/speaker\/marieke-van-de-rakt\/\">Marieke van de Rakt<\/a><\/span><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Imagine your WordPress business takes off. You\u2019re growing\u2014and you\u2019re growing fast! What could possibly go wrong?<\/p>\n\n\n\n<p>In this talk, I\u2019ll share my journey of growing Yoast and explain five problems you will encounter while scaling your business. I\u2019ll share the mistakes we made while scaling Yoast and offer our solutions in the hope you\u2019ll be able to avoid the mistakes we made!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine your WordPress business takes off. You\u2019re growing\u2014and you\u2019re growing fast! What could possibly go wrong? In this talk, I\u2019ll share my journey of growing Yoast and explain five problems you will encounter while scaling your business. I\u2019ll share the mistakes we made while scaling Yoast and offer our solutions in the hope you\u2019ll be [&hellip;]<\/p>\n","protected":false},"author":14695177,"featured_media":0,"template":"template-custom-hero","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1732884300,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1684],"footnotes":""},"session_track":[38],"session_category":[45,58],"class_list":["post-2376","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-1-superspace","wcb_session_category-business","wcb_session_category-english"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"29 november 2024","time":"13:45"},"session_speakers":[{"id":"1684","slug":"marieke-van-de-rakt","name":"Marieke van de Rakt","link":"https:\/\/netherlands.wordcamp.org\/2024\/speaker\/marieke-van-de-rakt\/"}],"session_cats_rendered":"Business, English","_links":{"self":[{"href":"https:\/\/netherlands.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netherlands.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/netherlands.wordcamp.org\/2024\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/netherlands.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2376\/revisions"}],"predecessor-version":[{"id":3691,"href":"https:\/\/netherlands.wordcamp.org\/2024\/wp-json\/wp\/v2\/sessions\/2376\/revisions\/3691"}],"speakers":[{"embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2024\/wp-json\/wp\/v2\/speakers\/1684"}],"author":[{"embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2024\/wp-json\/wporg\/v1\/users\/mariekerakt"}],"wp:attachment":[{"href":"https:\/\/netherlands.wordcamp.org\/2024\/wp-json\/wp\/v2\/media?parent=2376"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_track?post=2376"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2024\/wp-json\/wp\/v2\/session_category?post=2376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}