{"id":3948,"date":"2023-07-26T09:37:43","date_gmt":"2023-07-26T07:37:43","guid":{"rendered":"https:\/\/netherlands.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=3948"},"modified":"2023-07-26T16:39:40","modified_gmt":"2023-07-26T14:39:40","slug":"stop-measuring-the-wrong-marketing-outcomes-en","status":"publish","type":"wcb_session","link":"https:\/\/netherlands.wordcamp.org\/2023\/session\/stop-measuring-the-wrong-marketing-outcomes-en\/","title":{"rendered":"Stop measuring the wrong marketing outcomes"},"content":{"rendered":"\n<p>We want to measure everything. We would like to be able to put all of our marketing efforts in measurable KPI\u2019s. And, evaluate our numbers.<\/p>\n\n\n\n<p>However, a lot of our marketing and branding efforts are impossible to measure. It is a mistake to assume that the things we can\u2019t measure are unimportant or non-existent. Unfortunately, that mistake is easily made and very common.<\/p>\n\n\n\n<p>In this talk, I\u2019ll show you the unmeasurable effects of branding and marketing. And, I\u2019ll talk you through what\u2019ll happen if we would stop doing these kinds of marketing tactics. Finally, I\u2019ll help you convince your boss to keep doing awesome marketing, even without the hard numbers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We want to measure everything. We would like to be able to put all of our marketing efforts in measurable KPI\u2019s. And, evaluate our numbers. However, a lot of our marketing and branding efforts are impossible to measure. It is a mistake to assume that the things we can\u2019t measure are unimportant or non-existent. Unfortunately, [&hellip;]<\/p>\n","protected":false},"author":14695177,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1694160000,"_wcpt_session_duration":2700,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1694],"footnotes":""},"session_track":[29],"session_category":[39,34],"class_list":["post-3948","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-auditorium","wcb_session_category-english","wcb_session_category-presentatie"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"8 september 2023","time":"10:00"},"session_speakers":[{"id":"1694","slug":"marieke-van-de-rakt","name":"Marieke van de Rakt","link":"https:\/\/netherlands.wordcamp.org\/2023\/speaker\/marieke-van-de-rakt\/"}],"session_cats_rendered":"English, Presentatie","_links":{"self":[{"href":"https:\/\/netherlands.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netherlands.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/netherlands.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/netherlands.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3948\/revisions"}],"predecessor-version":[{"id":4006,"href":"https:\/\/netherlands.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3948\/revisions\/4006"}],"speakers":[{"embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/1694"}],"author":[{"embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/mariekerakt"}],"wp:attachment":[{"href":"https:\/\/netherlands.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=3948"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=3948"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=3948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}