Autotaalglas.nl is a well known windshield repair company in the Netherlands. Over a period of a year we redesigned and redeveloped their website doubling their online conversion in the first 2 months after launch.<\/p>\n
In this talk I will use Autotaalglas.nl as a case study to illustrate the importance of good UI and UX for a succesfull website. Running WordPress as a CMS has many advantages but it is not automatically making your website a great website.
\nHow did we achieve a doubling of conversion and what are we doing to hold on to the conversion increase? Knowing that on average a car owner has a windshield chip or crack once every seven years you will understand that it doesn\u2019t make a loyal customer.
\nHow to keep developing the platform and giving the client an advantage over their competitors? By the time WordCamp Netherlands takes place we are implementing a new feature that connects the website to the planning tool of every repair shop to show availability.<\/p>\n","protected":false},"excerpt":{"rendered":"
Autotaalglas.nl is a well known windshield repair company in the Netherlands. Over a period of a year we redesigned and redeveloped their website doubling their online conversion in the first 2 months after launch. In this talk I will use Autotaalglas.nl as a case study to illustrate the importance of good UI and UX for … Verder lezen Autotaalglas – a Case Study<\/span><\/a><\/p>\n","protected":false},"author":276287,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1476532800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1368],"footnotes":""},"session_track":[13411],"session_category":[],"class_list":["post-1460","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p77FXl-ny","jetpack_likes_enabled":true,"session_date_time":{"date":"15 oktober 2016","time":"14:00"},"session_speakers":[{"id":"1368","slug":"taeke-reijenga","name":"Taeke Reijenga","link":"https:\/\/netherlands.wordcamp.org\/2016\/speaker\/taeke-reijenga\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/netherlands.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netherlands.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/netherlands.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/netherlands.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1460\/revisions"}],"predecessor-version":[{"id":1462,"href":"https:\/\/netherlands.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1460\/revisions\/1462"}],"speakers":[{"embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1368"}],"author":[{"embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/taeke"}],"wp:attachment":[{"href":"https:\/\/netherlands.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1460"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1460"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/netherlands.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}