It’s almost time for WordCamp NL 2015! On September the 26th and 27th, Utrecht will be the Dutch WordPress hotspot. In the following weeks WordCamp NL will present it’s speaker line up. In this post: Petya Raykovska

Petya is a Senior Project Manager at Human Made where she helps large projects across big publishers and enterprise succeed. She is a huge WordPress enthusiast, active member of the WordPress community, contributing to the awesome Polyglots team. Petya organised WordCamp Europe 2014 in Sofia and WordCamp Europe 2015 in Seville with a global team of WordPress volunteers from all over the continent. You can follow her on Twitter and her blog.

THE TALK: WordPress is growing globally, are you?

WordPress is growing every day – from 18% of the web in 2013 to 23% in 2014. In 2014, with the release of WordPress 4.0, international downloads surpassed English downloads for the first time. Some of the largest portions of non English downloads come from countries where English is not an option at all.

For software creators this means that if your product is not localized, it’s not going to be used at all. This talk clarifies the terms internationalisation (i18n) and localisation (l10n) and explains the benefits of writing translation-ready plugins and themes. It also provides advice for small business owners, plugin and theme developers on how to grow their international community and create their product evangelists outside of the English speaking world, which can exponentially lead to product growth alongside the core project.