It’s almost time for WordCamp NL 2015! On September the 26th and 27th, Utrecht will be the Dutch WordPress hotspot. In the following weeks WordCamp NL will present it’s speaker line up. In this post: Luca Sartoni

Luca Sartoni is a media professional with more than a decade of technical and marketing background. Thanks to his extensive experience in different business environments, from SMEs to large corporate projects, Luca helps companies scale up their business adopting data driven strategies. He does not believe in Santa Claus, magical spells and everything that is not backed up by facts. Luca is a Growthketeer at Automattic.

THE TALK: Why the plumbers always wins – marketing lessons for WordPress professionals

You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses why this happens and how a WordPress professional can become a better marketer, more professional, more profitable.