It’s almost time for WordCamp NL 2015! On September the 26th and 27th, Utrecht will be the Dutch WordPress hotspot. In the following weeks WordCamp NL will present it’s speaker line up. In this post: Joost de Valk

Joost is a 33 year old web developer, SEO and online marketer. In the early days of his career he worked in several companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world.

In 2010 Joost founded Yoast, which focuses on software, training and services for website optimization. Team Yoast currently consists of 30 people. Yoast SEO, Yoast’s main software product, is currently available for two platforms and active on around 4 million websites.

THE TALK: Holistic SEO

Everyone wants more traffic to their sites. To get more traffic, your site needs to perform well in search engines. People need to share your stories on social platforms. To do be able to get both, you need a holistic SEO strategy. You need to be telling great stories, using the right keywords. You need a good User eXperience and a technically excellent site. Joost will give hints and tips to achieve all of this.